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What You Will Hear

Our AVR360 conference track features keynotes from industry luminaries. There will also be tutorials, product and start-up demos, as well as detailed real-life use cases from businesses both large and small.


This is a paid track and is available to holders of the following pass types – One and Two Day Conference Pass, Expo Gold Pass.

Academic and charitable discounts are available – please email for further information

Themes: Enterprise IT & Wearables, Workplace, Data, Security Threats, Self-Driving Trucks, Connected Cars
Welcome Address and Thanks
Track Host:

Jazz Rasool, Research Fellow for MR, Ravensbourne Uni London

Augmented Reality as a Communications Tool
Beyond the gimmick- how will AR truly become the next computing platform? The key driver for mass adoption is reliant on creating long-term value for the consumer through content driven communications channels in AR as opposed to one-off experiences.
Keynote Speaker:

Janosch Amstutz, Founder, HoloMe

Industry 4.0 – AR/VR in business over consumer

James Watson, CMO, Immerse


Julien Develle, Head Of Sales, AMA Xpert Eye

Indira Knight, Vr Research Associate, Royal College of Arts

Alex Harvey, Co Founder, RiVR

Virtual inner world

Jazz Rasool, Research Fellow for MR, Ravensbourne Uni London

11.00am Networking break
How AR/VR is driving anthropology and crowdsourcing in architecture and city development
What is a role of XR in human and non-human object communication? From architect point of view we imagine XR as a tissue above city infrastructure which will open a window to access digital layer of information already enchased in city objects heartbeat.
Agile Architecture driven by human behaviour in VR helps us to discover language for high efficient dialogue between Architect and Citizen. We built a platform which allow to present any VR environment and then track and analyse user emotional reactions based on gaze control, voice semantic analyse module, gesture control, mimic tracking system and emotional brain activity - all together. Thousands of citizens of small Russian cities went thru our VR experience and saw VR not just as a game and more like a participatory city development tool.

Ivan Puzyrev, Head of AR/VR department, Strelka

Who is developing the next generation of mixed reality products

David Broadbrent, AR Developer, Semco

Mitzi Reaugh, CEO, Jaunt

Edgar Ovidio Villarreal Treviño, Computer Scientist - Augmented Reality, University of Essex

Tom Szirtes, Founder , Mbryonic

Mark Hester, Co Founder & Director, The Imagination Factory

VR & the future of L&D - What we learned about learning
VR has the potential to make the workplace a better place. However, creating VR that truly impacts behavior and delivers operational change is extremely difficult.
During this talk, we’ll look at the various value propositions of VR for Learning & Development alongside recent examples of successful projects. Then we’ll discuss what we’ve learned so far developing immersive training, from strategic discovery, experience design principles, to deployment tactics.

Christophe Mallet, Co-Founder, Somewhere else

1.00pm Lunch
From Wallpaper to an AR app
Often the hardest part of choosing a wallpaper is visualising what it will look like in your own home, Graham & Brown's app is the first of its kind utilising the latest augmented reality technology to present a fully wallpapered wall in real-time using a mobile device. The Graham & Brown augmented reality app won Best Ecommerce App at the 2018 Northern Ecommerce Awards, and was featured on the Apple App Store.
Join Andy as he shares insights into G&B’s app development, the problem the app was trying to solve and where augmented reality in ecommerce is heading.

Andy Norton, Technical Architect, Graham & Brown

What apps are making waves in mixed reality

George Jijiasjvili, Senior Analyst, Wearables & AR/VR, CCS Insight


Andy Norton, Technical Architect, Graham Brown

Alex Harvey, Co Founder, RiVR

Davide La Sala, 3D Artist VR/AR, Facebook

Consumer VR is dead, long live Enterprise VR
VR has had a number of false starts when it comes to gaining a meaningful foothold in the enterprise sector, but a combination of factors has now catapulted enterprise VR ahead of consumer VR. Previously the lack of use cases that could clearly demonstrate how VR improved business processes was a major barrier to adoption, but this barrier is rapidly disappearing as some of the worlds largest organisations roll out VR solutions.
This talk will look at how the enterprise VR market has developed, how businesses should frame their VR requirements, along with examples of measurable and scalable enterprise VR.

James Watson, CMO, Immerse

Sponsored tbc

Husammettin Bayarzit, CEO, HUBA

3.25pm Networking break
Using AR/VR to improve surgery and patient outcomes
See one. Do One. Teach One. This was the traditional approach to teaching surgeons in residency programs. While we have shifted away from this model out of concern for patient safety, surgeons, surgical teams and particularly residents still do not receive sufficient cognitive and technical training when learning new procedures. The risks of insufficient training are real - higher complication rates, errors in setup, increased adverse events, variable patient outcomes, and so on. As the capabilities of virtual and augmented reality improve, and the costs come down, these types of simulations are increasingly helping to fill the training gap in an effective, lower-cost manner. Now, rather than practice on patients, or expensive cadavers or animals, surgeons, surgical teams and residents can practice at their leisure in VR or AR, simulate being in an OR and practice tasks or entire procedures to enhance their skills. Not only will this help improve actual performance in the operating theatre, but ultimately it will help drive better patient outcomes as well - the aim of any useful surgical tool.

Jimmy Song, BD Manager, Digital Surgery

Are we on the brink of the next revolution in mixed reality?
The rapid consumerisation of immersive technologies such as VR headsets, 360 degree cameras and mobile platforms combined with developments in the Internet of Things (IOT) has helped to spawn huge amounts of 360 degree immersive content. This presentation looks at the likely future developments in Virtual, Mixed and Augmented Reality applications and their impact on business, education and society.

David Wortley, VP, ISDM

4.30pm Closing Remarks


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