Beyond the gimmick- how will AR truly become the next computing platform? The key driver for mass adoption is reliant on creating long-term value for the consumer through content driven communications channels in AR as opposed to one-off experiences.

Is the role of AR/VR becoming more apperant within the enterprise world rather than the assumed consumer? Thoughts from industry leaders will discuss how this technology is becoming more of a necessisity in the working world than a luxury in the consumer market.

Augmented Reality is inherently personal. Rather than be separated behind a screen, the content lives and interacts with the world around you. Facebook is enabling talented creators – including artists, developers, brands and publishers – to build experiences that are the most relevant to their audiences and the places they live.
In this session, Elise Xu, a Product Manager for AR, will provide an overview of Facebook’s Spark AR Platform and our Spark AR Studio tool, touching on new platform capabilities, tips for creating immersive experiences on mobile, and why AR/camera technology is the next big step for the ecosystem.

What is a role of XR in human and non-human object communication? From architect point of view we imagine XR as a tissue above city infrastructure which will open a window to access digital layer of information already enchased in city objects heartbeat.
Agile Architecture driven by human behaviour in VR helps us to discover language for high efficient dialogue between Architect and Citizen. We built a platform which allow to present any VR environment and then track and analyse user emotional reactions based on gaze control, voice semantic analyse module, gesture control, mimic tracking system and emotional brain activity - all together. Thousands of citizens of small Russian cities went thru our VR experience and saw VR not just as a game and more like a participatory city development tool.

AVR innovation is developing rapidly and the market releases new products for both business and consumer to be a 'must have product' This session will look at what trends and themes we are experiencing, the who and when aswell as the 'old'

VR has the potential to make the workplace a better place. However, creating VR that truly impacts behavior and delivers operational change is extremely difficult.
During this talk, we’ll look at the various value propositions of VR for Learning & Development alongside recent examples of successful projects. Then we’ll discuss what we’ve learned so far developing immersive training, from strategic discovery, experience design principles, to deployment tactics.

Often the hardest part of choosing a wallpaper is visualising what it will look like in your own home, Graham & Brown's app is the first of its kind utilising the latest augmented reality technology to present a fully wallpapered wall in real-time using a mobile device. The Graham & Brown augmented reality app won Best Ecommerce App at the 2018 Northern Ecommerce Awards, and was featured on the Apple App Store.
Join Andy as he shares insights into G&B’s app development, the problem the app was trying to solve and where augmented reality in ecommerce is heading.

A session covering what new themes and trends are current involving apps and mixed reality, are they becominig a must in business? Or is it just a luxury for consumers? New technologies are here to stay, from face augmentation to what colour your living room wall is, all of these trends for apps are looking like they are here to stay

VR has had a number of false starts when it comes to gaining a meaningful foothold in the enterprise sector, but a combination of factors has now catapulted enterprise VR ahead of consumer VR. Previously the lack of use cases that could clearly demonstrate how VR improved business processes was a major barrier to adoption, but this barrier is rapidly disappearing as some of the worlds largest organisations roll out VR solutions.
This talk will look at how the enterprise VR market has developed, how businesses should frame their VR requirements, along with examples of measurable and scalable enterprise VR.

Your state of mind can now be visually mapped with a simple online assessment and a virtual world generated for its nature. Everything in the Virtual Inner Experience World (VIEW), each building, tree or mountain, relates to something specific in your mind. If you have seen the film 'Inception', then you can now discover how steps are being made to make that science fiction real. What would it be like to see your inner world and then step into the inner world of someone else and discover their world was like yours? Instant Empathy. Discover the implications this has for the emergence of Social VR and Social Mixed Reality.

The rapid consumerisation of immersive technologies such as VR headsets, 360 degree cameras and mobile platforms combined with developments in the Internet of Things (IOT) has helped to spawn huge amounts of 360 degree immersive content. This presentation looks at the likely future developments in Virtual, Mixed and Augmented Reality applications and their impact on business, education and society.