inner banner

Kayvan Mirza, CEO of AR pioneers Optinvent, talks about the future of AR

03 Mar 2017
Please sum up your conference session in one sentence.
Contrary to what many people are thinking, the future of wearable AR is not Smart Glasses.

Who needs to hear what you’ve got to say?
Everyone that is interested the future of consumer and industry smart wearables and AR.

What is the biggest challenge facing AR/VR/MR this year and why?
Putting past failures (i.e. Google Glass) behind us and concentrating more on real available products that have tangible use cases rather than “cool technology hype”, dev. kits, and demos (i.e. Holo Lens, Magic Leap, et.) that may inevitably end in more failures for the industry.

And what is the biggest opportunity for the industry and why?
Bringing AR to the masses in a way that shows the transformative nature of the technology rather than the “gadget” oriented approach. Pokemon-go is a great start but AR has the potential to be much greater.

Where do you see AR/VR/MR in five years’ time?
Hopefully everywhere in everyone’s lives. In their living rooms, in their pockets, and on their heads.

Why are you looking forward to speaking at/attending WTS17?
Having participated in the show in the past years we’ve seen it grow to become a great venue to meet the entire eco system of partners and customers. We are looking forward to connecting with old colleagues, making new friends, and sharing our vision through the talk.

What is your Twitter feed?
@optinvent
PAID TRACKS
Free TRACKS

Hearables set to revolutionise personal audio market

A new report from Juniper Research has found that there will be an estimated 417 million hearables in use by 2022. The report said that more than 27...read more

Fossil launches its first smartwatch on Snapdragon

Fossil has announced its newest addition to our wearables assortment: the Fossil Sport Smartwatch. Based on the recently launched Qualcomm® Snapdrag...read more

British fashion company launches wearable payment bracelet

Bristol-based Tovi Sorga has joined the growing ranks of companies offering wearable payment solutions. The company has launched leather contactless...read more