Background
Intel Corp are one of the world’s leading suppliers of processors and semiconductors. It had a revenue of over $59 billion in 2016 and is regarded as world leader in the provision of products driving the iOT.

Goals
Intel had three specific goals in mind when choosing to work with The Wearable Technology Show.

• Cement their positions as thought leaders in the space
• Showcase their Edison and Gallileo boards to developers and makers of wearable products
• Provide key partners with an opportunity to provide end to end solutions

Mechanics
As one of the leading drivers of innovation in wearable technology, Intel supported our inaugural event in 2014, as a Platinum sponsor of the event. In addition to a presence on the show floor, Intel also took part in the conference programme, providing a fascinating keynote to the show and panellists on the Wearable Disrupt track. Following the success of the show, Intel again sponsored the 2015 event, increasing both the booth size and level of sponsorship. They again keynoted the main stage at the show, but used the Developer Hackfest at WTS to give developers the chance to work with Edison to create innovative new prototypes. Having increased the size of their stand at the show to 48 square metres, Intel used the extra space to bring on partners – to demonstrate how they used Intel devices in their solutions – and to create interactive feature areas. These included Olympic athletes using Intel products, which was a big draw for the over 300 press attending the show.

Measurement
Thought leadership ; Intel enjoyed coverage across broadcast, print and online media as a result of participating in the event. Their keynotes received widespread coverage, and innovations such as its Butterfly Dress and their work with innovative prosthetics. In addition, Intel saw a 18% rise in brand association with wearable technology and iOT as a result of being involved with the show.

Makers & Developers ; The Edison Hackfest involved more than 100 developers using Intel’s products, increasing both their awareness of Intel’s products and their familiarity with the board’s capabilities.

Partners ; At the 2015 event, one of Intel’s stand partners closed a six figure deal to supply wearable solutions to one of the world’s largest energy suppliers.