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Our AVR360 conference track features keynotes from industry luminaries. There will also be tutorials, product and start-up demos, as well as detailed real-life use cases from businesses both large and small.


This is a paid track and is available to holders of the following pass types – One and Two Day Conference Pass, Expo Gold Pass.

Academic and charitable discounts are available – please email [email protected] for further information

Welcome Address
Augmented Reality as a Communications Tool
Beyond the gimmick- how will AR truly become the next computing platform? The key
Industry 4.0 – AR/VR in business over consumer
Is the role of AR/VR becoming more apparent within the enterprise world rather than the assumed consumer? Thoughts from industry leaders will discuss how this technology is becoming more of a necessity in the working world than a luxury in the consumer market.

Moderator, Kevin Joyce, Lead Evangelist, Admix

Panelist, Alex Harvey, Co Founder, RIVR

Looking at AR through a Social Lens

Ivan Puzyrev, Head of AR/VR, Strelka

Elise Xu, Product Manager, Facebook


George Jijiashvili, Senior Analyst, Omdia

11.15am Networking break
Reality in Virtual Reality – Training of the Future
A look at VR, mixed reality, augmented reality and the use of artificial intelligence and how they will influence and change the way the emergency services train. The training of the future has arrived!

Paul Speight , Watch Manager, Leicestershire Fire & Rescue

AR & The Water Industry
Turning Innovation ideas into reality After winning a IOW Innovation Award the IMS and Asset Information Team have turned their idea into reality for Operational Colleagues at Builth Wells WTW in a pilot programme. The team are successfully using both augmented (AR) and virtual reality (VR) to present complex operational information and automated LEAN information using near field communication (NFC) to users in a small handheld rugged device and are also pioneering the use of wearable technology to allow the same information to be delivered and allow hands-free streaming video communication with AR overlays in remote locations potentially connecting users with the SMART HUB and experienced engineers and suppliers who can be based anywhere in the world.

Cerys Middle, Welsh Water

The top 5 things you need to know about enterprise VR training
This talk will help you to understand the key benefits of using VR for training, and the main factors you need to be aware of when considering implementing VR training.
  • Learn how DHL uses VR gamification to drive engagement with employees
  • Understand how GE Healthcare addressed the issue of equipment scarcity
  • And how Shell uses VR to take the risk out of Health & Safety training

James Watson, CMO, Immerse

1.00pm Lunch
User Interface and User Experience in AR and VR headsets AR/VR Case Study
Speaker :

Eleftheria Kouri, Analyst, ABI Research

The Value of Appropriate User Interface and User Experience Design in AR/VR devices.

Fundamental overview of AR/VR market : Gain a comprehensive understanding of the current state of AR/VR market and how it could look like the next 4 years in accordance with ABI Research’s latest database.

Speaker :

Eleftheria Kouri, Analyst, ABI Research

Consumer VR is dead, long live Enterprise VR
Panelist :

Mark Hester, CEO, Imagination Factory

Peter Graham, Senior Staff Writer, VR Focus

Virtual inner world

Stephen Morris, Studio Director, Immotion Group

Are we on the brink of the next revolution in mixed reality?

Muki Kulhan, CIO, Muki International

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The Fitbit you can’t buy on your own

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